About Upgrade Your Memory

Memory is a skill. People who seem to remember everything were not born with a special gift. They use techniques, and they practise. As Edoardo Zeloni Magelli writes in The Super Memory: “There is no such thing as a poor memory… It’s just that you’re untrained, not bad at it.”

“Remembering is an art form, and it can be learned by anyone.”

• Evidence first. Every technique carries a plain label for how well research supports it. Every claim about the brain cites its source.
• No miracle claims. We don’t promise to prevent illness, raise your IQ or change your life in two weeks.
• No tracking. No cookies, no analytics, no ads, no newsletter. Your scores stay on your device.
• Honest money. The site is funded by the Upgrade Your Memory books. When you buy one, the author earns royalties. We earn nothing from books by other authors.

Edoardo Zeloni Magelli is a scholar of the mind, a writer and the founder of Primordial Psychology. He graduated in Work and Organizational Psychology in 2010 and has studied the mind since 2003.

Memory came into his life through music. He started playing the guitar at thirteen and has written more than a hundred songs. One of the first memory tricks he learned came from his guitar teacher: when he could not remember the English names of the notes, the teacher gave him a sentence, Every Good Boy Does Fine. Years later, playing with his bands, he improvised every guitar solo. He says it felt as if his fingers moved by themselves.

Languages taught him the rest. One afternoon on a beach he found himself translating for a group of friends: listening in English, thinking in Italian and answering in Spanish, then the other way round. He still calls it an excellent mental workout.

He wrote the Upgrade Your Memory series in 2019 and 2020, before the arrival of generative AI tools. The books are available in English, Spanish, Italian and French.

His wider work on the mind is at zelonimagelli.com.

Upgrade Your Memory is an educational project. It does not diagnose or treat memory problems. If you are worried about your memory, talk to a doctor.